In a brand-first, Samsung UK & Ireland has announced a partnership with Skateboard GB. Samsung epitomises the Korean spirit of ‘Tu-hon’ – a burning, under-dog spirit of grit and passion, and a relentless drive to succeed, which goes hand-in-hand with the athletes of the sport and their ‘guts to try’ mentality. When it comes to Samsung’s technology, innovative features such as Flex Mode in the new Galaxy Z Flip5 enable skateboarders to take the perfect action-shot – effortlessly capturing those bold enough to get on a board, go up and down ramps, and to land that trick that would seem impossible to most.

Together Samsung and Skateboarding GB hope to combine their underdog mentality to nurture the next generation of skateboarding talent and inspire more participation in the sport across the country. Every kick-flip and trick will also be captured by the team on the show stopping new Galaxy Z Flip5 – with its incredible camera and content capture capabilities. The better the quality of the content, the prouder skateboarders will feel showing off their skills, generating more kudos.