Job Opportunity: Engagement Lead
Lead SBGB’s communications and digital strategy, enhancing brand visibility and audience engagement. Manage content across all channels, including website, social media, CRM, and MySkate app. Deliver marketing campaigns, build strategic partnerships, and oversee membership development. Use data insights to drive growth, retention, and effective multi-audience communication.
Key Responsibilities
- Support the creation of and deliver the Communication Strategy for the organisation
- Support the creation of and deliver the Digital Strategy for the organisation
- Define marketing goals and priorities
- Enhance the organisation’s brand and visibility through all target audiences
- Implement continuous growth of all digital channels
- Deliver marketing and brand development for the organisation
- Effectively communicate the work of Skateboard GB to multiple audiences
- Drive audience acquisition and maintain audience retention
- Build the company’s PR through media and choose the optimal modes of communication
- Leverage data and analytics to enable growth of digital channels
- Plan and manage the content across all digital channels including website, CRM, email and social media
- Maintain and develop the MySkate App
- Build strong relationships with strategic partners to benefit the organisation
- Design, plan and implement multi-channel marketing campaigns
- Identification of trends and insights which relate to the growth of the organisation
- Development and delivery of the membership offer
- Manage the membership platform and function for users and staff
Key relationships / interfaces
- Reporting to the Head of Growth and Engagement
- Two direct reports: Communications Officer and Content Officer
- All internal staff
- Media
- World Skate
- UK Sport, Sport England, BOA
- The UK skateboard community and other stakeholders
Person Specification
Required skills, experience and knowledge
- Minimum of 5 years experience working in a marketing or communications
role - Experience creating and delivering communications strategies
- A history of digital marketing ownership including web, social media and app
- Experience creating integrated marketing campaigns
- Analytical experience of multiple digital channels
- A strong understanding of PR and media communications delivery
- Experience in creative writing and production
- Branding and brand guidelines knowledge
- Experience setting up and managing full organisation CRM systems
- People management experience
- Ability to creatively brainstorm and plan effectively
- Working with multiple departments and people
- Experience of skateboarding or in a skateboarding environment
- Ability to effectively brief partners and manage projects
- Self-management of time to ensure that effective output is achieved
Other personal characteristics
- Creative thinker
- Strong planning skills
- Resilience
A full driving licence is preferable for this post.
This Job Description is not intended to be an exhaustive list of duties. It outlines the main purpose of the role and its key responsibilities. It is expected that these, and the duties, will develop in time.
Essential Information
Duration
Full-time permanent position
Remuneration
£38,00 – £40,000 / Workplace pension contribution / 25 days holiday per year plus statutory days.
Hours of Work
Flexible 37-hour week which represents full-time hours. Flexibility is required to work evenings and weekends.
Base
Working from Home, with national travel.
Requirements
Full clean UK driving licence and own vehicle (a mileage allowance will be paid)
To Apply
Please submit your CV together with information on how your skills and experience meet the requirements of the role (please see the person specification).
Please submit applications using the form below
Further Information
Who we are
Skateboard GB is the UK-wide governing body for skateboarding with responsibility for talent, Olympic and world-class performance, in addition to grassroots skateboarding.
What we do
Skateboard GB exists to give skateboarders the opportunity to “Skate More, Skate Better” ensuring we are skater-focused in everything that we do; as we aim to lead, support, empower and facilitate.
Our Values
As an employer and as a team, Skateboard GB are committed to:
- Trust and respect (for each other, our community, and for people’s different needs, beliefs, abilities and perspectives);
- Learning, collaboration and ideas (valuing ideas from all perspectives and trying to ensure diverse and inclusive representation)
- Supporting and caring for each other; and
- Progressing the values, culture and purpose of skateboarding (whilst understanding that there are many different equally valid perspectives of what skateboarding’s value, culture and purpose may be)
It is important that we live these values through our recruitment policy and practices. If you’re not sure you meet every single requirement in this Job Description but believe you have a lot to offer in this role, we are keen to hear from you. Remember that a wide range of surveys have shown that women, people of colour and people with disabilities often only apply for jobs if they meet all the criteria for skills and past experience, whilst men and/or people who are white and/or able-bodied are more likely to apply for job roles where they only meet some of the criteria.
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Health cash plan
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Life assurance
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Buy & sell annual leave
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Birthdays off
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Discretionary days off at Christmas
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Cycle to work scheme
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Electric car leasing via salary sacrifice
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Free railcard