BARRATT® SWEET SHOP AND SKATEBOARD GB PARTNER TO SPARK A NEW WAVE OF SWEET CREATIVITY

Skateboarding meets sweets! Barratt® Sweet Shop, the iconic brand built on invention, swagger and bold ideas, is excited to announce its partnership with Skateboard GB as part of a 4 year programme that’s set to take skateboarding in the UK to the next level, right through to the LA 2028 Olympic Games.

From community skateparks to Olympic dreams, Barratt® Sweet Shop and Skateboard GB are on a mission to make skateboarding more accessible, more creative, and a whole lot sweeter. That spirit of boldness is nothing new for Barratt® Sweet Shop. Back in 1848, George Barratt was a 21-year-old entrepreneur from East London with big ideas and even bigger energy. He created playful, punchy sweets that broke the rules, and people loved him for it. Today, that same DNA runs through skateboarding: a culture built on creativity, passion and pushing limits. Together, Barratt® Sweet Shop and Skateboard GB are carrying that inventive spirit forward, inspiring a new generation of skaters to ride, create, and play – their own way.

Earlier this year Skateboard GB announced plans to audit skateparks, grow coaching opportunities, and open up the talent pathway. In year one, a range of Barratt® Sweet Shop product packs will feature QR codes that link directly to the MySkate app, a free tool that maps over 3,000 skateparks and skate spots across the UK, plus an online version of the classic game S.K.A.T.E. The extra investment will give the app even more features, helping young people discover places to skate, play, and connect with friends.

James Hope-Gill, Chief Executive Officer at Skateboard GB said “We are delighted to have partnered with Barratt® Sweet Shop today. The venture will enable the organisation to grow beyond what we had planned and help support more skateboarders around the country”.

Adding onto this, Michael Inpong, Chief Marketing Officer at Valeo Foods UK says, “Barratt® Sweet Shop founder George Barratt started out as a 21-year-old entrepreneur in Shoreditch full of ideas and a passion for creativity. That same energy is what we see in skateboarding today. This partnership is about celebrating boldness, fun and self-expression, whether that’s landing a trick or sharing something sweet with friends.”

This partnership brings together two worlds full of energy, colour and imagination. Over the next four years, Barratt® Sweet Shop and Skateboard GB will work side by side to inspire more people to pick up a board, push their limits, and enjoy the ride – all with a little extra fizz and flavour along the way.