Skateboard GB announces exciting new partnership with Subway®
It has been announced today that Skateboard GB has joined forces with Subway in a new partnership to support the growth of skateboarding across the UK. The collaboration with the two organisations is set to provide new skateable spaces and events to grow skateboarding across the country.
Together Skateboard GB and Subway aim to support skateable space infrastructure through working with our brilliant network of community organisations to do so and enhance the incredible skateboarding culture in the UK, that will provide a lasting legacy for people to use for years to come.
Over the course of the two year partnership Subway and Skateboard GB will invest funding to help British skateboarders ‘Skate More, Skate Better’ through a series of activations including:
- Development of a number of skateable spaces throughout the UK
- Provide refurbishment opportunities to existing skateable areas or parks
- Host a series of free skateboard events, which are open to all
- Train new coaches to deliver sessions for people looking to skateboard
The partnership with Skateboard GB is part of Subway’s recently announced “Fresh Moves” initiative to promote emerging sports and champion movement across communities in the UK. The brand will also be partnering with GB Basketball and Breaking GB.
“The Fresh Moves initiative is focused on creating more opportunities for people with an interest in emerging sports to participate and feel valued,” said Kirstey Elston, EMEA Brand & UK & Ireland Marketing Director at Subway. “We’re excited to leverage Subway’s scale, in partnership with sports organisations that are known for championing inclusivity, bringing communities together and celebrating movement, to enhance our efforts to promote inclusion within the sports community.”
James Hope-Gill, CEO at Skateboard GB, commented “We’re thrilled to be partnering with Subway, which will bring new opportunities to skateboarders around the UK. Both organisations have similar aims to increase the number of skatebale spaces and improve some existing ones too. This partnership is a key part in our desire to develop grassroots skateboarding and make it even more accessible to more people.