Alex is the founder of The Skateparks Project, a non-profit organisation that works with councils and communities across the UK to help them get great skateparks. He launched an online skate shop in 2003 and has been involved with numerous skateboarding projects since. He was a director of Skateboard England, later serving as Chair before joining Skateboard GB.
Alex is a specialist in digital strategy. He founded the digital agency Hyperlink and now manages the digital marketing for a national retailer. He has served on various commercial and charity boards, has an MBA with distinction from Durham University, CISL Certificate from University of Cambridge and is a Fellow of the RSA. Alex is also a member of the Finance and Risk and Nominations Sub Committees.
